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SWISS TYPE BEAUTY DESIGNERS LIKE JAN TSCHICHOLD were foundational to many of the Swiss design principles. This style evolved from Constructivist, De Stijl and Bauhaus design principles, particularly the ideas of grid systems, sans-serif type and minimalism. Emerging in Switzerland during the 1940s and 1950s, this typography, also known as the International Typographic Style, directly responded to the type chaos of Dada and the stylization of Art Deco. The Swiss style emphasized readability, visual harmony and universality. Clarity, objectivity and functionality were key components. Contributors included Max Miedinger, creator of the Helvetica typeface and Adrian Frutiger, creator of the Univers typeface, both in 1957. The Journey of Helvetica We all use Helvetica. In fact, some say it has been overused through modern years. Helvetica derives its powerful simplicity and display qualities from the 1896 typeface Akzidenz-Grotesk. “The design originates from Royal Grotesk light by Ferdinand Theinhardt who also supplied the regular, medium and bold weights. Throughout the years, Berthold has expanded this extremely popular and versatile family. AG Super was developed in 1968 by Günter Gerhard Lange and is an excellent choice for headlines. In 2001, Günter Gerhard Lange added more weights for Berthold including Super Italic and Extra Bold italic.”[1] “Helvetica is a twentieth-century Swiss revision of a late nineteenth­ century German Realist face. The first weights were drawn in 1956 by Max Miedinger, based on the Berthold Foundry’s old Odd-job Sans-serif, or Akzidenz Grotesk, as it is called in German. The heavy, unmodulated line and tiny aperture evoke an image of uncultivated strength, force and persistence. The very light weights issued in recent years have done much to reduce Helvetica’s coarseness but little to increase its readability.”[2]

CONSTRUCTIVISM (1915-1934) Typography in Constructivism was a rational, disciplined and ideologically charged tool. It served society, especially early Russian forces, and reflected the spirit of the machine age. Constructivism redefined the role of art, design, and typography. Unlike Dadaism’s chaos and anti-art stance, constructivism type, favoring horizontal and vertical axes, creating a clean, mathematical visual language, was highly rational, utilitarian, and politically driven. ChatGPT notes that the movement’s legacy endures in its clarity, structure and purpose-driven design that define much of modern typographic practice. Constructivist movement produced strong, sans-serif (without feet) fonts like the typeface molot . Like Dadaism in some aspect, typography was bold, in-your-face, promoting Suprematism’s geometric abstraction and Futurism’s emphasis on dynamism.[1]

Theology of Type (2): Gutenberg to Early 1900s William Skeen in his 1872 Early Typography celebrated what he called “The Art Sublime” referring to typography and its use for divine illumination — I seek, Disciple of the Art; That to the famed Teutonic three Just meeds of praise may given be; That all aright the men may know To whom Typography we owe; The men whose names immortal ring, Whose gifts transcendent blessings bring, Whose monuments in every land By wisdom rear’d, heart-honor’d stand, Inscribed in tongues of every clime — “Inventors of the Art Sublime!”[1] Skeen pontificates that “to this Art, as it was invented and perfected in Europe in the Fifteenth century, the epithets Divine and Noble have not untruly been applied.”[2] "It is Divine, inasmuch as it is one of the grand instruments in the hands of Providence for the regeneration of fallen humanity. By it the mightiest movement the world has ever seen since the days when the Apostolic Twelve went about “turning it upside down,” — the Great Reformation of the Sixteenth century, — was mainly effected. Without it the Word of God could not have been diffused, as it has been, is being, and will continue to be, to every nation and tribe and people and tongue throughout the world.”[3] We are made by our Creator to be “sensory-rich,” and our typographic history unfolds this in stunning and diverse ways. As one writer has so eloquently said "Holy Scripture calls us to inhabit an ordered world of creation and providence that is sensory rich, but we suffer what we may regard as spiritual sensory deprivation. And the more we discover the depth, scope and lush richness of the divinely ordered real world, the more we discover the impoverishment of the modern condition."[4] Even the briefest of surveys and historical typographic study will reveal the theology of type. The depth, scope and richness of typography through the centuries displays either the beauty God has given this world, or the resistance to such beauty. The Protestant Reformation of the sixteenth century was deeply tied to advancements in typography and printing, which played a crucial role in spreading reformist ideas. Some major typographical advances during this period include the use of the printing press of Johann Gutenberg around 1440 which had revolutionized printing. Printers improved the efficiency of moveable type, making it faster and easier to print large numbers of religious pamphlets, tracts and Bibles. Instead of obscure Latin, reformers like Martin Luther advocated for scripture and religious texts in local, common languages. The Blackletter face Fraktur was a Gothic script used in German-speaking areas. The more humanist Roman type gained traditional use in parts of Europe. Woodcut illustrations like those of Lucas Cranach the Elder, who supported Martin Luther, complemented printed texts, making complex religious ideas and theological concepts more accessible to a largely illiterate population. There were greater efforts in standardizing spelling and grammar studies and books. Printing advancements enabled the production of smaller, more affordable Bibles. These typographical innovations, combined with the theological upheaval of the Reformation, transformed the way people accessed and engaged with religious texts, ultimately shaping modern literacy and communication.

Theology of Type . What does typography have to do with theology? Actually, quite a lot. It is significant that early typography had strong religious roots, especially Christian European roots. Many of these typographers and printers believed and lived from a worldview filled with the Divine. The history of typography operates out of a viewpoint of creativity that goes back to an overriding faith in God. Early Printers' Marks reveal a strong Christian theological stance. Printers’ Marks are symbols or logos that have been used as trademarks by early printers, starting in the fifteenth century. Before the introduction of copyrights, printers’ marks legitimized a printer’s work. Copyright legislation would not be introduced until the eighteenth century. Such marks usually appeared on the last page of a printed work. The first known mark can be found on the Mainz Psalter, produced by Johann Fust and Peter Schoeffer in 1457. This mark depicted two shields bearing a saltire, a diagonal cross and a chevron surrounded by three stars. At the outset these were marks of the printer, but the practice was gradually adopted by publishers. In early works a statement at the end listed the date of completion and the location. Sometimes the name of the printer or scribe or their initials were included. In printing and typography this is called a colophon, derived from the Greek word κολοφών, meaning summit, or finishing touch. The printer’s mark was added and gradually moved to the title page of the book. The earliest marks were simple designs produced by using a woodcut stamp. Maggie Patton in her excellent introduction to printers’ marks notes that “the design of a printer’s mark used visual puns, wordplay or sometimes a rebus, a puzzle combining illustrations and letters to depict a motto or printer’s initials. Sacred symbols, the cross and the orb, real and mythical animals, heraldic symbols, and scientific instruments were used in thousands of combinations. The sixteenth century was the highpoint for printers’ marks, when lavish illustrations incorporating a printer’s mark decorated title pages. Many famous images and symbols originate from printers’ marks. The design used by Venetian printer Aldus Manutius depicts a dolphin wrapped around an anchor. The printer’s mark used by French printer Robert Estienne shows a man standing by an olive tree, symbolising the tree of knowledge. Christophe Plantin, in Antwerp, used a pair of compasses held by a hand extending from a bank of clouds, the compass points signifying labour and constancy.” [1]

Calligraphy & Typography. Calligraphy, the art of beautiful handwriting, has a long and rich history that spans cultures, religions, and centuries. It developed not only as a means of communication but also as a form of artistic expression, religious devotion, and cultural preservation. While typography is not calligraphy, with much of type carefully structured, straight-backed and neatly drawn and focused on lettering for printing readability, both art forms involve visual expression of language. Both focus on the shape, proportion and beauty of letters. Both reflect religious, historical and cultural influences on writing styles. Both are used for artistic and decorative purposes in design, and much of type has been greatly influenced by calligraphic styles. Yet, they differ significantly in their methods, purposes and tools. Calligraphy is the art of hand drawn, beautiful writing, while typography focuses on the design and arrangement of type letters for print or digital use. Calligraphy is created manually with pens, brushes, or quills, while type is created digitally or mechanically using typefaces. Traditional tools used in calligraphy include dip pens, brushes and ink, while type is formed with digital or physical lettering. Calligraphy is highly expressive and free flowing, while type is usually uniform and consistent across all characters. Calligraphy is usually done for decorative and personal use, while typography is often constructed and used for mass communication in books, websites and signage. Mediums for calligraphy include paper, parchment, walls, while typography focuses on print and digital media. Yet, the roots of much of type comes from the wealth of history and styling offered by calligraphy. CARE Typography has been able with Font Lab's tools like Fontographer, to translate fine calligraphy into usable typefaces, even for the modern market tastes. The fine art of calligraphy is highlighted in the background to this post in the 2018 calligraphic rendering of the Scripture, "Well done, good and faithful servant" (Matthew 25:25a) by Calligraphy for Christ ( https://www.calligraphyforchrist.com/ ). Such beautiful religious typographic pieces actually begin not with the Gutenberg era in 1450 but with the ancient Chinese.

Herbert Hoffmann, Albert Bruckner, Max Hertwig, and Rudolf Koch collaborated on a typographic “atlas” or specimen book titled Hoffmanns Schriftatlas: Das Schriftschaffen der Gegenwart in Alphabeten und Anwendungen (1930) ( Hoffmann’s Type Atlas: Contemporary Type Creation in Alphabets and Applications ) Also distributed in France under the title Alphabets by Herbert Hoffman and other collaborators by Arts et Métiers Graphiques magazine, it is a specimen of alphabets, initials, monograms, logos and other typographic forms from early German typography. The atlas captures typographic modernism in Germany around that time, including influences of the Bauhaus and the modernist movement. It is considered a rich visual record of type and lettering design in that period, showing both experimental and traditional forms. In Part One of this series, we investigated the typography of early Germany through the lens of Rudolf Koch, Louis Oppenheim, E.R. Weiss, Lucian Bernhard, Friedrich Wilhelm Kleukens, and Bernard Naudin. In this Part Two we revisit the typography of Ernst Deutsch, Friedrich Heinrichsen, Benjamin Krebs Nachfolger, Maria Ballé, Margarete Leins, Anna Simons and take a brief visit to the Ecole des Arts et Metiers in Stuttgart.

EARLY GERMAN TYPOGRAPHY A Historical Sketch (Part 1) Herbert Hoffmann, Albert Bruckner, Max Hertwig, and Rudolf Koch collaborated on a typographic “atlas” or specimen book titled Hoffmanns Schriftatlas: Das Schriftschaffen der Gegenwart in Alphabeten und Anwendungen (1930) ( Hoffmann’s Type Atlas: Contemporary Type Creation in Alphabets and Applications ) Also distributed in France under the title Alphabets by Herbert Hoffman and other collaborators by Arts et Métiers Graphiques magazine, it is a specimen of alphabets, initials, monograms, logos and other typographic forms from early German typography. The atlas captures typographic modernism in Germany around that time, including influences of the Bauhaus and the modernist movement. It is considered a rich visual record of type and lettering design in that period, showing both experimental and traditional forms. For collectors and historians, it helps map relationships among type designers, graphic artists, and typographic culture in the interwar years. Alphabets features works by key typographers of early Germany in the 1920s and 1930s including Rudolf Koch, Margarete Leins, Anna Simons, Louis Oppenheim, E.R. Weiss, Ludwig Mayer, Lucian Bernhard and others. CARE Typography has investigated and revived some of the alphabets in this book, giving alphabetic examples of typefaces long since forgotten or discarded along the way. This blog highlights some of those typefaces along with their creators and later digitizers.

Art Nouveau fonts grew out of the late 19th-century Art Nouveau movement (c. 1890–1910), which sought to break away from academic, historicist styles and create a new art for the modern age. The style flourished across Europe and America in architecture, furniture, illustration, and typography. In lettering, Art Nouveau embraced organic forms, flowing curves, floral motifs, and asymmetry, reflecting the movement’s fascination with natural growth and hand-drawn ornament. Art Nouveau took its name from the Maison de l'Art Nouveau, a Parisian gallery that exhibited the works of artists and designers who were associated with the movement. The style was characterized by flowing, curvilinear forms inspired by natural shapes and motifs such as flowers, vines, and insects. It also incorporated elements from other artistic traditions, such as Japanese art and the Arts and Crafts movement. Art Nouveau was particularly popular in Europe, where it influenced a wide range of artistic disciplines, including architecture, interior design, furniture, jewelry, and graphic design. Some of the most notable Art Nouveau architects included Hector Guimard, Antoni Gaudí, and Victor Horta, while artists such as Alphonse Mucha, Aubrey Beardsley, and Gustav Klimt were celebrated for their decorative and ornamental works. Art Nouveau declined in popularity after World War I, as artists and designers began to embrace new, more modernist styles. However, its influence can still be seen in many aspects of contemporary design, and it remains an important and influential movement in the history of art and design. 

Gothics History. Gothic typefaces are a broad group of styles rooted in medieval calligraphy and evolved into distinct print types during and after the invention of movable type via Gutenberg in the 15th century. They are sometimes confusingly named. In Europe “Gothic” usually refers to blackletter (medieval scripts), while in the U.S. “Gothic” often refers to sans-serif typefaces since the 1830s. Gothic script is a broad term for the entire family of medieval European scripts that developed from Carolingian minuscule around the twelfth century. “Minuscules” are lower case letters as distinct from capital letters, or uncials. Type developed in the sixth through tenth centuries with modern lettering evolving from Carolingian scripts. The Emperor Charlemagne used these letters as an educational standard. These densely packed scripts featured tall, narrow letterforms, strong vertical emphasis, sharp, angular connections, a dramatic thick/thin contrast and minimal spacing between letters. Gothic-inspired fonts create immediate medieval impact and work beautifully for titles, logos, and short display text. They are used today in Fantasy Gaming, Historical Projects, Themed Entertainment (like the Renaissance Fair), Book Design, Certificates, Breweries and Distilleries. Jack Nolan, a professional graphics designer, has provided a fetching display of such faces in his "33 Medieval Fonts Perfect for ‘Ye Olde’ Designs in 2025."(1)