Why We Need More Than A Spell Checker

Carl Shank • March 25, 2023

Why we need more than a spellchecker. Spell checkers are great. They help us in busy offices doing busy tasks everyday. EXCEPT they cannot correct errors of statement or errors of typography. Grant Weisbrot of New York City has noted that "it is impossible to efficiently proofread without a knowledge of typesetting and printing procedures." ("The Typographic Eye: Proofreading," Electronic Publishing, May 13, 1994) He gives some examples of errors of statements — spelling when letters are missing, like "he" for "the;" spelling in a piece published in Britain, like "color" for "colour;" using a correctly spelled word in a wrong way, like 20 carat gold (carat is a diamond weight, karat is an alloy of gold, caret is an insertion mark, and carrot is a vegetable); awkward sentence structure, incorrect or inconsistent capitalization; and errors of fact, like the kangaroos of Tibet.


Then there are errors of typography, like primes (' ") for apostrophes or quotes (See Below), or quotes used for inch marks, double-hyphens (--) for an em-dash (—), fractional mistakes (See my Blog on Fractions), kerning that is on or off, word spacing that is inconsistent, unbalanced centered copy, allowing widows, orphans, ladders or rivers (See Below), wrong sized bullets, subscript or superscript failures (NIKE (TM) instead of NIKE™), two spaces after a sentence ending instead of just one space (a common typist mistake), asterisks to represent bullets, using the letter "l" for the number 1, capital O for the digit 0, and misnumbered pages.


Interestingly, the ancient Koreans were known for the quality of their proofreading work. If a novice made one typo, they lost a finger. The second typo caused the loss of a hand! In 1539, France required printers to hire proofreaders or to be fined and held liable for damages due to typographical errors. Today, we just add a "not responsible for typographical errors" to ordinary newspapers and mailers. We have grown sloppy, uncaring, and typographically ignorant—sad to say. Frank Romano in a March 1993 Electronic Publishing article, "The History of the Typo," says that "today artificial intelligence and fuzzy logic are being used to electronically generate typographical errors without human involvement."


Weisbrot notes that "a proofreader must correct the proof and enhance the typography without ever making changes in the text or specifications; editors usually frown on a proofreader's pretensions to improve the language, but it is rare for a designer to complain if the layout is typographically improved." I have included a Sample below of a typical proofreader's remarks on a submission.


In saying all of this, I read a letter submitted to the Typographical Journal of 1894 of the desperate conditions of a friend of a newspaper comp. She notes — "I do believe that the morning newspaper, set by weary, sweating, half-blinded, nerve exhausted humans, who are driven to the saloon to recuperate by temporary exhilaration, and to early graves by soul and body enervating toil in unwholesome, ill-ventilated, stinking, over-heated composing rooms, a greater curse to humanity than the much dreaded machine [the coming Linotype machine] can ever be. May the morning newspaper set by human hands soon die, I say." (Alexander Lawson, Thoughts on the Typo Workplace, Electronic Publishing, January 7, 1994) We have come a long way from those days, but I wonder what we have given up for speed and so-called efficiency.

Successful Layout & Design

By Carl Shank December 1, 2025
Advances in Typography: Late Twentieth to Twenty-First Centuries A Historical Sketch (Part 3) Late Twentieth to Early Twenty-First Century: Corporate and Contemporary Digital Jonathan Hoefler (b. 1970) is an American type designer known for influential typefaces such as Hoefler Text, Gotham, Knockout, and Mercury. Gotham, co-designed with Tobias Frere-Jones, gained international fame through its use in Barack Obama’s 2008 campaign and has since become a staple in corporate and editorial branding. Born in New York City, Hoefler’s early fascination with everyday typography led him to a self-taught career in type design. In 1989, he founded the Hoefler Type Foundry, quickly earning recognition with Champion Gothic for Sports Illustrated. His partnership with Roger Black and later Tobias Frere-Jones resulted in dozens of widely used typefaces. Hoefler’s work is characterized by a blend of historical research and modern engineering, shaping digital typography standards. His typefaces are used by major publications, cultural institutions, and corporations worldwide. In 2021, Monotype acquired his company, marking a significant moment in the evolution of digital type design.  Hoefler’s approach has redefined contemporary type design, bridging historical revivals and modern usability. His influence extends across print and digital media, setting new standards for clarity, versatility, and typographic excellence.
By Carl Shank December 1, 2025
Mid-Century Modernism & Corporate Typography (1945–1980) Designers like Jan Tschichold were foundational to many of the Swiss design principles. This style evolved from Constructivist, De Stijl and Bauhaus design principles, particularly the ideas of grid systems, sans-serif type and minimalism. Emerging in Switzerland during the 1940s and 1950s, this typography, also known as the International Typographic Style, directly responded to the type chaos of Dada and the stylization of Art Deco. The International Typographic Style (or the Swiss Style) in the 1950s and 1960s focused on grid systems, objective communication and sans-serifs. Key figures were Josef Muller-Brockmann, Emil Ruder and Armin Hofmann. The Swiss style emphasized readability, visual harmony and universality. Clarity, objectivity and functionality were key components. Contributors included Max Miedinger, creator of the Helvetica typeface (1957 by Miedinger & Eduard Hoffmann), and Adrian Frutiger, creator of the Univers typeface in 1957, and Hermann Zapf, creator of Optima in 1958. Swiss style became the dominant graphic language of postwar corporate identity. Other Blogs I have written noted the development of Helvetica ( “Helvetica’s Journey” July 13, 2024 ). Adrian Frutiger (1928–2015) was a Swiss typeface designer whose career spanned hot metal, phototypesetting and digital typesetting eras. Frutiger’s most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces —neogrotesque, humanist and geometric. Univers is a clear, objective form suitable for typesetting of longer texts in the sans-serif style. Starting from old sketches from his student days at the School for the Applied Arts in Zurich, he created the Univers type family. Folded into the Linotype collection in the 1980s, Univers has been updated to Univers Next, available with 59 weights. This lasting legible font is suitable for almost any typographic need. It combines well with Old Style fonts like Janson, Meridien, and Sabon, Slab Serif fonts like Egyptienne F, Script and Brush fonts like Brush Script, Blackletter fonts like Duc De Berry, Grace, San Marco and even some fun fonts. Univers is not a “free” font and must be purchased from Linotype. Other faces by Frutiger are Frutiger and Avenir. These fonts were designed to be legible, versatile and anonymous, avoiding stylistic “noise” to focus on clear communication. Swiss type used a systematized approach to typography, enabling consistent spacing, alignment and hierarchy, crucial for multilingual and complex layouts. Typography was seen as part of a harmonious, modern composition. Generous white space facilitated clarity and focus.
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