How They Handle Typography: Survey of Canva, Kittl and Express

Carl Shank • April 18, 2023

How They Handle Typography: Survey of Canva, Kittl, and Adobe Express

How do some of the major quick illustration programs handle typographic challenges? First, a disclaimer. This is not an exhaustive survey of Canva, Kittl or Adobe Express. However, since I have used these three programs in illustrative purposes, I wanted to find out how they might handle a typographic challenge, namely the banner of a 1901 Calendar. I have worked with this Calendar on a separate blog ("Digitizing the Past") and you can find important information there about the Calendar's source and creators. I have also worked to some extent on Adobe Express, Kittl and more recently Canva. All three have their purposes and strengths and weaknesses in comparison with one another. This blog is not about that comparison.


I wondered how these three programs would deal with a typographic challenge presented by this old 1901 Calendar. It would only be fair to say that none of the programs, nor my professional Adobe InDesign program, was up to the challenge, since the typeface used on the Calendar was not to be found anywhere (it might be closest related to Legal Brief JNL Regular, but that's a stretch). It was most likely hand drawn letters (I would invite my readers to state and show otherwise), especially noting the elongated bottom serif on the "E" of the banner and the "R."


Some general comments in using Express, Kittl and Canva might be in order in terms of typography. First, they are not precise typographic programs. They are mostly used and have been created for non-designers to be able to draft pleasing and eye catching illustrations and designs, especially for POD tasks (Printing On Demand). Kittl especially provides some nice Victorian art and design venues for an older look. Canva has the greatest image factory with thousands of images and designs at your fingertips. Adobe Express allows Creative Cloud members such as I am to quickly draw or design something not using Photoshop's or Illustrator's many features and steep learning curves. And Premium membership is free for Creative Cloud subscribers.


Kittl, and to a lesser extent, Canva, allows the typographer to play with type in a creative and fun way. In Kittl you can twist, rotate, skewer, shade and do other special effects on type that would require much time and work in the classic design programs, like Illustrator, Photoshop and the older Freehand. I have a number of issues of that wonderful design magazine, Before & After, by John McWade, now out of print, that delighted illustrators and type designers like I am for a number of years. These three programs  are quick-draw, down-and-dirty, if I may use that phrase, programs that are sight oriented with little to no measurement or precision. What looks good or nice or playful or whatever is what they give you. Precise typesetting tools and measurements are not there, such as technical letterspacing. Small caps are often missing on the glyphs presented in the programs, though they do have many of the glyphs of a regular typeface. But, they would say that more technical programs are what are to be used by professional typesetters and layout designers, especially for typesetting.


I have provided below the Calendar challenges and what I discovered these programs, along with my trusty Adobe InDesign program, can provide. I am not an expert user of Canva, or Kittl, or Express, and I am certain that tweaking is possible with these illustration programs. You can judge for yourself. What I finally had to do to give typographic justice to the banner in the 1901 Calendar was to actually craft a typeface from the letters provided on the calendar using Fontographer.

Canva (above) and Kittl (right)

Successful Layout & Design

Compositors & Type: Origin and Use of “Uppercase” and “Lowercase”

By Carl Shank • June 13, 2026
Compositors & Type: Origin and Use of “Uppercase” and “Lowercase” Carl Shank, CARE Typography Most everyone knows what “uppercase” and “lowercase” letters are. They refer, of course, to our “capital” letters and our “regular” small print. But not many know why or how they came to be known by such terminology. The answer is found in the history and development of typography and printing. “Case” here doesn’t refer to “circumstance” or “condition.” It refers to the wooden trays used to store metal letters, the top case for capital letters (“uppercase”) and the lower case for small letters. Each tray was divided into compartments to hold the type. The lower case also held the punctuation marks and other pieces of type, like “spacers.” The type case was a shallow wooden tray divided into compartments of various sizes. There were about thirty styles of type cases, and some of these were made in different sizes.[1] The most common, or standard, size was 32¼ by 16 inches, outside dimensions, and ⅛ inches deep, inside. One of three traditional plans or schemes for such type cases involved (1) all characters in one case; (2) capitals, small capitals and a few other characters in one case; or (3) the small letters, figures, points, spaces and quads in another case. The two latter cases formed a pair and would nearly always be used together.(See Images) Hand compositors (or “swifts”) would take individual letters, spaces and punctuation marks or other characters from the type case and place them in what was called a composing “stick” in such a manner that when the type characters are properly assembled, they form words, sentences and paragraphs. The work of the press room compositor was divided into two fundamental operations — the “setting” of type and the “unsetting” of type. The former was called composition and the latter, distribution. A visual example of such typesetting can be seen in some of the episodes of The Waltons, an American historical dramatelevision series about a family in rural western Virginia in the Appalachian/Blue Ridge mountains chain, during the economic hardships and mass unemployment of the Great Depression in the 1930s and the subsequent United State home front during World War II in the 1940s. The series aired from 1972 to 1981. John-Boy, a leading character of the series, opened a print shop in a shed by the family home with an old-fashioned mechanical printer that required setting cold metal type from a type case. His brother was the compositor while John-Boy ran the printing machine.

Vanity Type

By Carl Shank • June 6, 2026
Reading through an old volume of Frederick Nelson Phillips, Inc, Type Faces:With Which We 'Prove It With Proofs' in Typography for Advertisements (New York, 1924), I came across some type that falls outside of the standard typography models, called "vanity type." The term “vanity typography” is not a formal category in typographic history like Old Style, Transitional, Modern, or Sans Serif. Designers typically use the phrase informally to describe typography that draws attention primarily to itself rather than serving the text or reader. Vanity typography occurs when type is used as a display of the designer's skill, fashion, or personal taste rather than to improve communication. Readability is sometimes sacrificed for self-expression and artistic flair. Such type styles use excessive ornamentation, decorative letterforms, overuse of effects like shadows, outlines, gradients and distortions, unusual spacing, and generally typography used to impress rather than inform. Notice in the sample by Phillips, the different "A's," "F's,", "G's," "H's," "L's," "M's," "S's," T's" and "W's." This is not calligraphy lettering, but rather type that could have been used for verses or opening letters to paragraphs or stories.
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