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Type Terms

Carl Shank • Mar 14, 2023

Type and Printing Terminology. When I was employed in a very busy print shop outside of Washington, D.C. customers would come into the shop asking for printing help and advice. Usually, the conversation would go something like this — "I need some invitations to a party I am hosting. What do you recommend?" I would respond by asking what kind of party and who is invited, trying to get some idea as to the type of invitation that would be appropriate. Sometimes I would pull out a sample book of invitations for the customer to peruse.


When I would ask what kind of type they would want, the conversation would continue — "Oh, I don't know. Something that will grab their attention, maybe big type with an illustration or picture." Or, if it was a pamphlet they wanted printed, they would say, "Just make it easy to read." They knew little to nothing about typefaces and fonts or display type and leading and those things typesetters and printers almost take for granted. They did not know the language or enough about printing and typography to guide the conversation or answer a few leading questions. Or, they would produce a piece they received somewhere and ask if we could imitate that in our set up and printing. As I would seek to explain what was involved, there would be a deer-in-the-headlights kind of interaction that would take place. Big, small, medium size, looks nice, easy to read at a distance, similar to what I saw downtown — these would be their guiding hints.


Certainly, everyone needs a bit of education as to typography and printing language. And this not only for those of us in the business, but for inquiring customers and consumers of printed pieces as well. There are good type and printing glossary guides available.* Here's a sampling of what might be helpful the next time you go to the printshop for some help.


*https://www.canva.com/learn/typography-terms/. https://www.monotype.com/resources/z-typographic-terms. Glossary of Typesetting Terms (Chicago Guides to Writing, Editing, and Publishing), University of Chicago Press, 2008.

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Typography Pictorial History

By Carl Shank • 15 May, 2024
Typography Pictorial History. Typography has a rich and fascinating history that spans centuries, evolving alongside the development of writing systems, printing technologies, and artistic movements. Throughout this rich history, typography has evolved from a functional necessity to a sophisticated art form, reflecting cultural, technological, and artistic movements. Today, typography continues to play a crucial role in visual communication, shaping the way we perceive and interact with information. Here's an overview of the history of typography.

Old Bible Typography Versals

By Carl Shank • 19 Apr, 2024
My wife and I took a trip to Washington, D.C. to the Museum of the Bible. This is an amazing place with collections of Bible history, Bible characters and Bible applications for the interested viewer. We especially toured the fourth floor that contains more than 600 artifacts and 50 media programs introducing us to the Bible's history, from handwritten scrolls to mobile devices. As a theologian and typographer, I was interested in not merely the history of the printed Word of God, but also how it was printed through the ages. I was especially fascinated by the delicate and intricate versals, those opening letters and flourishes to the printing. I have gathered a number of the versals and cleaned them up using Adobe Photoshop for display.  The pages below contains some of the oldest versals used in Bible typography and printing. They are historically valuable and worth our time and effort in viewing and understanding. Enjoy them!
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