Making A Pictogram Font

Carl Shank • June 8, 2024

Making A Pictogram Font

In a recent publication by CARE Typography (CARE Fonts: Selected Pictogram Fonts and Their History, 2024, Lulu Press), I introduced several "dingbat" fonts that we were able to craft, especially for church or non-profit use. They included the Ministry Pics font, the Fanciful Alphabets font, The StoryBook font, the Fairy Tale font, the Hand Tools font and fonts derived from ancient alphabets. We also introduced the Christograph font.


SUBJECT TO SCORN, says the famous typographer, Robert Bringhurst in his description of what are called dingbats. Dingbats are real characters, actually pictograms, like telephones, mail envelopes, crosses, cartographic symbols and so forth. It might seem that dingbats serve little useful purpose. However, in 1994, David Carson of Ray Gun magazine set an interview in Zaph Dingbats, unreadable, but “ironic perhaps that we’re still bringing it up, more than two decades later.” (Nigel French & Hugh D’Andrade, The Type Project Book: Typographic Projects to Sharpen Your Creative Skills & Diversify Your Portfolio (Pearson Education, Inc., 2021), callout on “Icons” on 228)


I happen to like dingbats. They spur my imagination and help me say things or describe things that can’t be fully said in words alone. In his now out of print, Before & After Magazine, editor and creator John McWade talks about the “hidden art in dingbat fonts” — “Dingbats are real pictures and often excellent, but so small they’re commonly overlooked (except by kids, who are expert at spotting small treasures).” (John McWade, “The Hidden Art in Dingbat Fonts,” Before & After Magazine, Vol. 3, No. 5, 1993) He notes that dingbats can be made super size to catch the eye, or made tiny to delight the eye. 


Actually creating a font is time consuming and hard work. Things like "The Bump Rule," where drawing points are placed at inflection points, "The Rule of One-Third," which says the distance between a drawing point and its associated Bévier Control Points (BCPs) should be one-third of the length of the curve being drawn, "The Conciseness Rule," where the smallest number of drawing points should be used to create a shape, and "The Orthogonality Rule," where the handles should be perpendicular or at right angles, are highly recommended by Stephen Moye in Fontographer: Type By Design (MIS Press, 1995, 13). Then we must think about removing overlapping points, accurately drawing Bézier curves, eliminating orphan points, hinting, kerning and so forth. All of this goes into creating a font that is clean, well-constructed, easy to the eye and can pass typographical standards. Months of work went into my Greek font I made some time ago for the Christian-based Word Publications. But this blog is not about such complexity.


How do you make a dingbat or pictogram font? Having made several now, using FontLab's Fontographer (I use version 5.2.4 on a Mac mini 2012 running Mac OS 10.14 Mojave. Newer Mac systems must use FontLab 7 or the newer 8) (See Below). There are several important steps. But first, we need to make some definitions and acquaint you with some of the language used in the Fontographer program.




Using Adobe's Garamond Pro font as an. example, the above word "Ship" helps us understand some font or typeface terminology. The letters, or in our case, the pictograms or images, sit on what is called a BASELINE, with the ORIGIN point at the x, y coordinates of (0, 0). The top of the letter or image is called the CAP HEIGHT. If it is a regular font, we would also include the height of the small letters, or the X-HEIGHT, and any ASCENDERS, like the "h" above that protrude above the CAP HEIGHT a bit. We need not worry about these latter definitions with most dingbat fonts.


We do need, however, to acquaint ourselves with Fontographer's guides that are used to place the images or pictograms inside to make the font. This can be seen below.

Each letter, or image in our case, rests inside what is called an EM-SQUARE, which is a rectangular field the size of a capital "M" covering the DESCENDER (below the Baseline) all the way above the CAP HEIGHT to the top of the em-square. Notice in the letter "Q" above, the tail of the "Q" rests beneath the Baseline in the Descender area. To the sides of the letter or image will be the left and right SIDEBEARING, spaced usually evenly from the left and right edges of the letter or image used. Such distances are usually 30-40 units in the Fontographer program, but better seen in eyeballing the left and right sidebearings.


Making the Pictogram Font

STEP ONE — Find suitable, well drawn images, to scan at about 300 dpi (dots per inch). Make the scans ALL THE SAME height, usually about an inch or so in height.


STEP TWO —  Scan the original images, making sure the scan is straight.


STEP THREE — Save the scanned images, one at a time, as JPG images.


STEP FOUR — Open the Fontographer program (I use Fontographer 5.2.4). Using the included "Preview" program on all Macintoshes, open the images one at a time and paste them into Fontographer. Assign each scan to whatever glyph you want. Thus, for the "Q" letter, I assigned the scanned image for the "Ash Wednesday" graphic in the Christograph Font.


STEP FIVE — Trace the image. This can be a manual or automatic trace. If the images are clear and clean and scanned well, I use Fontographer's "Auto Trace" tool to trace the scanned images. make sure the principle handles are orthogonal. Use Guides for height so that the images rest on the baseline and are at the same height in the Fontographer em-square. Clean up the traced images using Fontographer's tools for "Clean Up Paths," "Remove Overlap," and "Correct Path Direction" if needed.


STEP SIX — Generate the Pictogram font, using OTF for both Macs and PCs. Print an extensive sample and make corrections, if needed.

Successful Layout & Design

By Carl Shank September 9, 2026
Typeface characteristics are the visual and structural features that distinguish one typeface from another. They determine a typeface’s historical appearance, readability, personality, and appropriate use. Useful Ways to Analyze Any Typeface. When examining an unfamiliar typeface, ask these questions in order (provided by ChatGPT) — Does it have serifs? What kind of serifs? How much thick/thin contrast is present? What is the stress angle? What is the x-height? How wide or narrow are the letters? How are the counters constructed? What do the terminals look like? What are distinctive letters such as a, g, e, R, and Q doing? How does the typeface behave in a paragraph—open, dark, dense, airy, mechanical, or calligraphic? What historical or technological process does its construction suggest? What personality does the combination of these characteristics produce? There are a number of online sources to help identify typefaces ( See Feb. 6, 2022 Blog for more explanation and use.) Sources include — MyFonts ( www.myfonts.com/WhatTheFont ), FontSquirrel ( www.fontsquirrel.com/matcherator ) WhtFontIs ( www.whatfontis.com ) Identifont ( www.identifont.com ) is one of the best. Here are the questions it will ask you — Does it have feet (serifs) or not (sans-serifs)? What style is the tail on uppercase Q? What style is the ampersand (the &)? Is the numeral “4” open or closed? What style of vertical line does the Dollar sign ($) have? How high is the center vertex of the uppercase M? Sit on the line or not? What type of bar does the uppercase G have? How far below the baseline does the uppercase J extend? What about the uppercase R? How far does the center bar extend? Is there a gap with the vertical part of the letter? Does it meet or cross the vertical? What about the question mark (?) What shape is the dot at the bottom? Is it circular, square, triangular, rectangular or even missing? The important point is that a typeface should not be identified by a single characteristic. Its identity comes from the interaction of serifs, contrast, stress, proportions, counters, terminals, spacing, and letterform construction.
By Carl Shank September 5, 2026
Google’s variable font selection includes IBM Plex Sans, Inter, Newsreader, Open Sans, Playfair Display, Express Fraunces and Roboto. FF Meta Variable is now a licensed font from Monotype (myFonts.com). Formata Variable is a demonstration only font from CARE Typography. We consider two Google Variable typefaces here — Playfair Display and Express Fraunces. Playfair Display Playfair Display is a high-contrast transitional/display serif typeface designed by Claus Eggers Sørensen and released through Google Fonts in 2011. It was designed primarily for large display sizes, especially headlines, titles, and editorial typography. Its appearance draws inspiration from the late eighteenth-century transition from traditional broad-nib writing toward pointed steel pens, as well as from the elegant typefaces associated with the European Enlightenment and neoclassical period. Playfair Display is a contemporary high-contrast serif designed primarily for display typography. Its visual ancestry lies in the 18th-century transitional period, particularly the movement from broad-nib calligraphic forms toward the sharper, more vertical forms that ultimately produced Didot and Bodoni.
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