Making A Pictogram Font

Carl Shank • June 8, 2024

Making A Pictogram Font

In a recent publication by CARE Typography (CARE Fonts: Selected Pictogram Fonts and Their History, 2024, Lulu Press), I introduced several "dingbat" fonts that we were able to craft, especially for church or non-profit use. They included the Ministry Pics font, the Fanciful Alphabets font, The StoryBook font, the Fairy Tale font, the Hand Tools font and fonts derived from ancient alphabets. We also introduced the Christograph font.


SUBJECT TO SCORN, says the famous typographer, Robert Bringhurst in his description of what are called dingbats. Dingbats are real characters, actually pictograms, like telephones, mail envelopes, crosses, cartographic symbols and so forth. It might seem that dingbats serve little useful purpose. However, in 1994, David Carson of Ray Gun magazine set an interview in Zaph Dingbats, unreadable, but “ironic perhaps that we’re still bringing it up, more than two decades later.” (Nigel French & Hugh D’Andrade, The Type Project Book: Typographic Projects to Sharpen Your Creative Skills & Diversify Your Portfolio (Pearson Education, Inc., 2021), callout on “Icons” on 228)


I happen to like dingbats. They spur my imagination and help me say things or describe things that can’t be fully said in words alone. In his now out of print, Before & After Magazine, editor and creator John McWade talks about the “hidden art in dingbat fonts” — “Dingbats are real pictures and often excellent, but so small they’re commonly overlooked (except by kids, who are expert at spotting small treasures).” (John McWade, “The Hidden Art in Dingbat Fonts,” Before & After Magazine, Vol. 3, No. 5, 1993) He notes that dingbats can be made super size to catch the eye, or made tiny to delight the eye. 


Actually creating a font is time consuming and hard work. Things like "The Bump Rule," where drawing points are placed at inflection points, "The Rule of One-Third," which says the distance between a drawing point and its associated Bévier Control Points (BCPs) should be one-third of the length of the curve being drawn, "The Conciseness Rule," where the smallest number of drawing points should be used to create a shape, and "The Orthogonality Rule," where the handles should be perpendicular or at right angles, are highly recommended by Stephen Moye in Fontographer: Type By Design (MIS Press, 1995, 13). Then we must think about removing overlapping points, accurately drawing Bézier curves, eliminating orphan points, hinting, kerning and so forth. All of this goes into creating a font that is clean, well-constructed, easy to the eye and can pass typographical standards. Months of work went into my Greek font I made some time ago for the Christian-based Word Publications. But this blog is not about such complexity.


How do you make a dingbat or pictogram font? Having made several now, using FontLab's Fontographer (I use version 5.2.4 on a Mac mini 2012 running Mac OS 10.14 Mojave. Newer Mac systems must use FontLab 7 or the newer 8) (See Below). There are several important steps. But first, we need to make some definitions and acquaint you with some of the language used in the Fontographer program.




Using Adobe's Garamond Pro font as an. example, the above word "Ship" helps us understand some font or typeface terminology. The letters, or in our case, the pictograms or images, sit on what is called a BASELINE, with the ORIGIN point at the x, y coordinates of (0, 0). The top of the letter or image is called the CAP HEIGHT. If it is a regular font, we would also include the height of the small letters, or the X-HEIGHT, and any ASCENDERS, like the "h" above that protrude above the CAP HEIGHT a bit. We need not worry about these latter definitions with most dingbat fonts.


We do need, however, to acquaint ourselves with Fontographer's guides that are used to place the images or pictograms inside to make the font. This can be seen below.

Each letter, or image in our case, rests inside what is called an EM-SQUARE, which is a rectangular field the size of a capital "M" covering the DESCENDER (below the Baseline) all the way above the CAP HEIGHT to the top of the em-square. Notice in the letter "Q" above, the tail of the "Q" rests beneath the Baseline in the Descender area. To the sides of the letter or image will be the left and right SIDEBEARING, spaced usually evenly from the left and right edges of the letter or image used. Such distances are usually 30-40 units in the Fontographer program, but better seen in eyeballing the left and right sidebearings.


Making the Pictogram Font

STEP ONE — Find suitable, well drawn images, to scan at about 300 dpi (dots per inch). Make the scans ALL THE SAME height, usually about an inch or so in height.


STEP TWO —  Scan the original images, making sure the scan is straight.


STEP THREE — Save the scanned images, one at a time, as JPG images.


STEP FOUR — Open the Fontographer program (I use Fontographer 5.2.4). Using the included "Preview" program on all Macintoshes, open the images one at a time and paste them into Fontographer. Assign each scan to whatever glyph you want. Thus, for the "Q" letter, I assigned the scanned image for the "Ash Wednesday" graphic in the Christograph Font.


STEP FIVE — Trace the image. This can be a manual or automatic trace. If the images are clear and clean and scanned well, I use Fontographer's "Auto Trace" tool to trace the scanned images. make sure the principle handles are orthogonal. Use Guides for height so that the images rest on the baseline and are at the same height in the Fontographer em-square. Clean up the traced images using Fontographer's tools for "Clean Up Paths," "Remove Overlap," and "Correct Path Direction" if needed.


STEP SIX — Generate the Pictogram font, using OTF for both Macs and PCs. Print an extensive sample and make corrections, if needed.

Successful Layout & Design

By Carl Shank July 24, 2025
A Cross Inspired Typeface. CARE Typography has been able to craft a typeface of Christian crosses from the history of the Christian Church throughout the world. We named it CrossesTwo to simply distinguish it from other writings. It is a FREE font, available to all who ask. Christian crosses are used widely in churches, on top of church buildings, on bibles, in heraldry, in personal jewelry, on hilltops, and elsewhere as an attestation or other symbol of Christianity. Crosses are a prominent feature of Christian cemeteries , either carved on gravestones or as sculpted stelae . Because of this, planting small crosses is sometimes used in countries of Christian culture to mark the site of fatal accidents. Not far from where we are, there is a huge Christian cross built by a Virginia church marking not merely the site of the church building, but announcing the central message of the Bible there. Christian crosses are powerful symbols that convey theological meaning, cultural identity, and historical legacy. Over centuries, many distinct styles of the cross have developed across Christian traditions, regions, and periods. Some of the most prominent crosses are the traditional Latin Cross (Letter "L" in CrossesTwo typeface), where the vertical beam extends beyond the horizontal cross bar, the Greek Cross , a cross with four arms of equal length (Letter "V" in the typeface), the Orthodox (Eastern) Cross (Letter small "o" in typeface), with three horizontal bars — the top for the inscription (INRI), the middle for the hands, and the slanted bottom bar for the footrest, the Celtic Cross (Letter "1" in the typeface), which is a Latin cross with a circular ring connecting the arms. The traditional Latin cross symbolizes the crucifixion of Jesus, with the empty cross signaling that He rose again from the dead, and is used in Western Christianity, Roman Catholic, Protestant, and many global Christian contexts. The Greek Cross is common in early Christian art and Byzantine Christianity and used in Eastern Orthodox, Byzantine, and early Christian monuments and mosaics. In the Orthodox Eastern Cross the slanted bar represents the two thieves crucified beside Christ — one rose to heaven, the other descended. It is used in Russian, Greek, Serbian, and other Eastern Orthodox Churches. The Celtic Cross had its origins in early medieval Ireland and Britain, associated with Celtic Christianity. It has been used in Irish Christianity, Anglican, some Protestant denominations, and decorative gravestones. The Coptic Cross (Letter "5" in the typeface and note Letter "e" where the Ethiopian Cross is a close match to the new Coptic Cross) is a a variation with intricate, symmetrical designs — sometimes with equal arms or surrounded by circles. It is used by Christians in Ethiopia and Eritrea. The Jerusalem Cross (Letter "j" in the typeface) has a large central cross surrounded by four smaller Greek crosses, used by the Crusades in the eleventh century, is the Heraldic symbol of the Crusader Kingdom of Jerusalem and used by Franciscans and in modern Jerusalem-related contexts. The Russian Orthodox Cross (Letter "o" in the typeface) Features three horizontal bars — top (INRI), middle (hands), and slanted bottom (feet). The Tau Cross (Letters "T" and "t" in the typeface) is shaped like the Greek letter tau and has been adopted by St. Anthony and Franciscans to symbolize Old Testament sacrifices and God's protection (Ezekiel 9:4). St. Andrew's Cross (Saltire) (Letter "s" in the typeface) is an X-shaped cross from the tradition that Andrew the Apostle was crucified on a diagonal cross. It is the symbol of Scotland and the Eastern Orthodox Church. The Papal Cross (Letter "P" in the typeface) is a vertical staff with three horizontal bars, decreasing in length, representing the pope’s triple office: bishop of Rome, patriarch of the West, and successor of Peter. The Cross of Lorraine (Letter "l" in the typeface) is a vertical bar crossed by two horizontal bars — the lower one longer, has been used in Western Europe during the Crusades and was a symbol of French resistance in World War 2. The Patriarchal Cross (Letter "p" in the typeface) is similar to the Cross of Lorraine, but primarily associated with ecclesiastical hierarchy, and used by archbishops and patriarchs in Eastern and Western churches. Each cross reflects regional theological emphases, cultural aesthetics, and historical developments. While the Latin Cross remains the universal Christian emblem, the variety in form reveals Christianity's global and historical richness. Note the CrossesTwo typeface below with the description of these and many other crosses. (Credit for the opening image is given to Matteo Corti - http://en.wikipedia.org/wiki/Image:Muiredach_s_Cross.jpg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=1393567)
By Carl Shank July 21, 2025
Slab Serifs. Born in Great Britain in the Industrial Revolution of the 1800s, slab fonts, or slab serif fonts, provided a beefy and starkly bold contrast to text fonts that were popular. Found on just about every billboard, poster, pamphlet and advertising vehicle of the day, slabs were designed to stand out from the crowd, a type that shouted, "look at me!" Slab serifs, also called Egyptian, antique, mechanistic or square serif, are characterized by usually thick, block like serifs. Slab serifs possess thick serifs, which are squared-off or slightly rounded, and almost the same weight as the main strokes. From a typographical standpoint, they have low contrast, with minimal difference between thick and thin strokes. Slab serifs can have a geometric or humanist structure, and can range from mechanical-looking to more organic. They are sturdy and legible, designed for impact and readability even at large sizes. Early examples were Antique and Clarendon.
Show More