InDesign vs Kittl

Carl Shank • January 30, 2023

InDesign vs Kittl

InDesign vs Kittl. Perhaps this is an unfair contest right from the start. Adobe's InDesign is a well-crafted layout program with expert features for type crafting and setting. It is my go-to program for professional layout jobs. Kittl is a graphics program available on the internet for free, though to unlock its many templates and graphic powers, a monthly ($15 for Pro users) or yearly fee ($120 for Pro users) is necessary.


Kittl (www.kittl.com), built by Tobias Saul, allows real time advanced text editing with built in text manipulation features, like shadows and easy to use text slanting, rise, text on a circle or an angle and textual distortion features. Its claim to fame is the multitude of template styles available to the user, especially the fancy vector ornament library, shapes and banners and texture collections built into the program. It is easy to use and  manipulate and change elements and colors and then export your finished product to a JPG or PGN file (or PDF for Pro users) or post your creation on many social platforms. It advances WYSWYG (what-you-see-is-what-you-get) to a whole new level, and for many users — it is FREE!


Adobe InDesign, of course, is part of Adobe's Creative Cloud offerings, and available by subscription to users. The subscription price is substantial per year, but you get a number of professionally designed layout and graphical programs, like InDesign, Illustrator, Photoshop and many others. It is heralded and used by many graphical and video editing professionals worldwide, including myself. The training curve for InDesign and other such programs is also substantial, but well worth the time and effort for professional uses.


I have included a comparison of a poster I did for a client in both InDesign and then an adaptation in the Kittl program. Both look acceptable for use and possible publication, though I did not attempt to publish the Kittl design. I still like the preciseness of InDesign over Kittl, and I noted that my personal type font (CARE Font) looks grainy in the Kittl mock-up contrasted to the InDesign poster. However, for Victorian swirls and ornamentation, Kittl has many advantages over the traditional Adobe Illustrator or Photoshop programming and steps necessary.


Successful Layout & Design

By Carl Shank June 13, 2026
Compositors & Type: Origin and Use of “Uppercase” and “Lowercase” Carl Shank, CARE Typography Most everyone knows what “uppercase” and “lowercase” letters are. They refer, of course, to our “capital” letters and our “regular” small print. But not many know why or how they came to be known by such terminology. The answer is found in the history and development of typography and printing. “Case” here doesn’t refer to “circumstance” or “condition.” It refers to the wooden trays used to store metal letters, the top case for capital letters (“uppercase”) and the lower case for small letters. Each tray was divided into compartments to hold the type. The lower case also held the punctuation marks and other pieces of type, like “spacers.” The type case was a shallow wooden tray divided into compartments of various sizes. There were about thirty styles of type cases, and some of these were made in different sizes.[1] The most common, or standard, size was 32¼ by 16 inches, outside dimensions, and ⅛ inches deep, inside. One of three traditional plans or schemes for such type cases involved (1) all characters in one case; (2) capitals, small capitals and a few other characters in one case; or (3) the small letters, figures, points, spaces and quads in another case. The two latter cases formed a pair and would nearly always be used together.(See Images) Hand compositors (or “swifts”) would take individual letters, spaces and punctuation marks or other characters from the type case and place them in what was called a composing “stick” in such a manner that when the type characters are properly assembled, they form words, sentences and paragraphs. The work of the press room compositor was divided into two fundamental operations — the “setting” of type and the “unsetting” of type. The former was called composition and the latter, distribution. A visual example of such typesetting can be seen in some of the episodes of The Waltons, an American historical dramatelevision series about a family in rural western Virginia in the Appalachian/Blue Ridge mountains chain, during the economic hardships and mass unemployment of the Great Depression in the 1930s and the subsequent United State home front during World War II in the 1940s. The series aired from 1972 to 1981. John-Boy, a leading character of the series, opened a print shop in a shed by the family home with an old-fashioned mechanical printer that required setting cold metal type from a type case. His brother was the compositor while John-Boy ran the printing machine.
By Carl Shank June 6, 2026
Reading through an old volume of Frederick Nelson Phillips, Inc, Type Faces:With Which We 'Prove It With Proofs' in Typography for Advertisements (New York, 1924), I came across some type that falls outside of the standard typography models, called "vanity type." The term “vanity typography” is not a formal category in typographic history like Old Style, Transitional, Modern, or Sans Serif. Designers typically use the phrase informally to describe typography that draws attention primarily to itself rather than serving the text or reader. Vanity typography occurs when type is used as a display of the designer's skill, fashion, or personal taste rather than to improve communication. Readability is sometimes sacrificed for self-expression and artistic flair. Such type styles use excessive ornamentation, decorative letterforms, overuse of effects like shadows, outlines, gradients and distortions, unusual spacing, and generally typography used to impress rather than inform. Notice in the sample by Phillips, the different "A's," "F's,", "G's," "H's," "L's," "M's," "S's," T's" and "W's." This is not calligraphy lettering, but rather type that could have been used for verses or opening letters to paragraphs or stories.
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