Digitizing Faust

Carl Shank • July 11, 2025

Charles Ayers Faust (b. 1860) was an American calligrapher and typographic designer known primarily for his 1912 compendium Faust’s 75 New Alphabets, a richly illustrated manual of lettering techniques. Published in Chicago by the C. W. Braithewait Company, this 72‑page volume is now in the public domain. CARE Typography, in its mission to digitally restore older typography, has restored some of Faust's designs for the modern type world. 75 unique alphabets for artistic lettering, including brush, air-brush, air-pencil, relief, stencil, marking, shading, and both ornate (Payzant, Soennecken) and practical “common pen” styles. They are Highly visual, serving as both an instructional guide and inspirational specimen book for sign-writers, designers, artists, and printers of the early 20th century.


As a historical reference these pen inspired drawings offer a snapshot of commercial and decorative lettering techniques before the rise of digital typography. They are still used today by lettering artists and calligraphers looking for period-authentic styles. The pen styles range from Art Nouveau (2 styles) to large poster display type to fancy pen lettering.


A note about the payzant pen. The Payzant pen is a specialized broad-edged lettering pen associated with expressive calligraphy, particularly for display and titling purposes. It's named after Canadian calligrapher, artist and educator Douglas Payzant, who popularized a unique, energetic, and highly legible script style using this tool in the mid-20th century. Payzant was known for his expressive, rhythmic lettering, developing a distinctive style that emphasized rapid execution, clarity and boldness, and a sense of liveliness. His style was especially influential in the 1960s–1980s during a resurgence in interest in expressive pen-lettering techniques. The pen techniques included flowing and natural stroke sequences, wide verticals versus narrow horizontals, legible but informal, and designed for large-scale lettering such as in sketchbooks, scrapbooks, and decorative journal pages. It was perfect for posters, title pages, and public signage due to its bold strokes and was commonly used in manual layouts, advertising mockups, and theatre/film title art.


CARE Typography has digitized some of these pen lettering samples from Faust, seeking to retain the descriptive flair and flavor of the lettering. They are available as a package or as select fonts. Contact CARE Typography at cshanktype@gmail.com for ordering and prices.



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Calligraphy & Typography

By Carl Shank • September 29, 2025
Calligraphy & Typography. Calligraphy, the art of beautiful handwriting, has a long and rich history that spans cultures, religions, and centuries. It developed not only as a means of communication but also as a form of artistic expression, religious devotion, and cultural preservation. While typography is not calligraphy, with much of type carefully structured, straight-backed and neatly drawn and focused on lettering for printing readability, both art forms involve visual expression of language. Both focus on the shape, proportion and beauty of letters. Both reflect religious, historical and cultural influences on writing styles. Both are used for artistic and decorative purposes in design, and much of type has been greatly influenced by calligraphic styles. Yet, they differ significantly in their methods, purposes and tools. Calligraphy is the art of hand drawn, beautiful writing, while typography focuses on the design and arrangement of type letters for print or digital use. Calligraphy is created manually with pens, brushes, or quills, while type is created digitally or mechanically using typefaces. Traditional tools used in calligraphy include dip pens, brushes and ink, while type is formed with digital or physical lettering. Calligraphy is highly expressive and free flowing, while type is usually uniform and consistent across all characters. Calligraphy is usually done for decorative and personal use, while typography is often constructed and used for mass communication in books, websites and signage. Mediums for calligraphy include paper, parchment, walls, while typography focuses on print and digital media. Yet, the roots of much of type comes from the wealth of history and styling offered by calligraphy. CARE Typography has been able with Font Lab's tools like Fontographer, to translate fine calligraphy into usable typefaces, even for the modern market tastes. The fine art of calligraphy is highlighted in the background to this post in the 2018 calligraphic rendering of the Scripture, "Well done, good and faithful servant" (Matthew 25:25a) by Calligraphy for Christ ( https://www.calligraphyforchrist.com/ ). Such beautiful religious typographic pieces actually begin not with the Gutenberg era in 1450 but with the ancient Chinese.

Early German Typography (Part 2)

By Carl Shank • September 22, 2025
Herbert Hoffmann, Albert Bruckner, Max Hertwig, and Rudolf Koch collaborated on a typographic “atlas” or specimen book titled Hoffmanns Schriftatlas: Das Schriftschaffen der Gegenwart in Alphabeten und Anwendungen (1930) ( Hoffmann’s Type Atlas: Contemporary Type Creation in Alphabets and Applications ) Also distributed in France under the title Alphabets by Herbert Hoffman and other collaborators by Arts et Métiers Graphiques magazine, it is a specimen of alphabets, initials, monograms, logos and other typographic forms from early German typography. The atlas captures typographic modernism in Germany around that time, including influences of the Bauhaus and the modernist movement. It is considered a rich visual record of type and lettering design in that period, showing both experimental and traditional forms. In Part One of this series, we investigated the typography of early Germany through the lens of Rudolf Koch, Louis Oppenheim, E.R. Weiss, Lucian Bernhard, Friedrich Wilhelm Kleukens, and Bernard Naudin. In this Part Two we revisit the typography of Ernst Deutsch, Friedrich Heinrichsen, Benjamin Krebs Nachfolger, Maria Ballé, Margarete Leins, Anna Simons and take a brief visit to the Ecole des Arts et Metiers in Stuttgart.
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