Early German Typography (Part 2)

Carl Shank • September 22, 2025

Herbert Hoffmann, Albert Bruckner, Max Hertwig, and Rudolf Koch collaborated on a typographic “atlas” or specimen book titled Hoffmanns Schriftatlas: Das Schriftschaffen der Gegenwart in Alphabeten und Anwendungen (1930) (Hoffmann’s Type Atlas: Contemporary Type Creation in Alphabets and Applications) Also distributed in France under the title Alphabets by Herbert Hoffman and other collaborators by Arts et Métiers Graphiques magazine, it is a specimen of alphabets, initials, monograms, logos and other typographic forms from early German typography. The atlas captures typographic modernism in Germany around that time, including influences of the Bauhaus and the modernist movement. It is considered a rich visual record of type and lettering design in that period, showing both experimental and traditional forms. 


In Part One of this series, we investigated the typography of early Germany through the lens of Rudolf Koch, Louis Oppenheim, E.R. Weiss, Lucian Bernhard, Friedrich Wilhelm Kleukens, and Bernard Naudin. In this Part Two we revisit the typography of Ernst Deutsch, Friedrich Heinrichsen, Benjamin Krebs Nachfolger, Maria Ballé, Margarete Leins, Anna Simons and take a brief visit to the Ecole des Arts et Metiers in Stuttgart.

Ernst Deutsch (1887–1938). Born in Vienna, Austria, Ernst Deutsch first worked as a costume designer and studied under Gustav Klimt. In Paris, he worked he worked on costumes for Coco Chanel, before moving to the United States in 1929, where he changed his name to Ernst Dryden and was employed from 1933 onwards as a costume designer for Universal, Columbia and Selznick in Hollywood. He died in Los Angeles in 1938


In typography, Deutsch designed Tango Kursiv (1913), Tango Antiqua and Tango Antiqua Halbfelt (1916). He was known for designing display lettering and poster typography, especially in the pre-World War One period. Digital revivals have been offered by Nick Curtis in his Rhumba Script NF, a free revival of Tango Kursiv, and Oliver Weiss in his WF Paletti in 2016–2017. Deutsch fonts have strong display orientation, with elegant, somewhat decorative, but still relatively clean visual style. We also see the influence of early twentieth-century graphic design movements in Europe in the Art Nouveau/Jugenstil, poster arts, and his exposure to Paris-based design sensibilities

This is a photograph of the typecase for Tango-Antiqua. It was captured by  Albert-Jan Pool in Wetzig's Handbuch Der Schriftarten from 1926 in visiting Katharina Jesdinsky's print workshop in Kiel in 2017.

Friedrich Heinrichsen (1901–1980). Heinrichsen worked as a typographer and graphic artist. Part of his training came under Rudolf Koch, becoming his assistant in Offenbach in 1924. After World War Two he taught typography, was involved in rebuilding efforts and worked on industrial, advertising and church commissions.


His best known typeface is Gotenburg. Gotenburg is a “broken grotesque” style font, referencing old blackletter or fractured styles and sans/grotesque styles for letter forms. Gotenburg comes in Gotenburg Bold and decorative variants in Gotenburg A and B. He also designed the Heinrichsen-Kanzlei face. As part of the Offenbach School, he emphasized craftsmanship, calligraphic roots and the integration of letter-forms with ornamentation and strong design sensibilities.


Benjamin Krebs Nachfolger (or just Krebs Nachf) founded one of the significant German foundries in the later nineteenth and early twentieth centuries. It produced many typeface designs, especially what is referred to as blackletter (“Fraktur”) and early sans-serif (Grotesks) as well as display and decorative type. Blackletter faces included Normale Fraktur, Neue Fraktur, Kunstler Gottisch, Psalter Gottisch and Kaiser Gottisch. A history of Krebs Nachf was written by Gustav Mori in 1916. The firm was taken over by Ludwig & Mayer, and then Klingspor and finally by Stempel in 1933.


Maria Ballé was one of the first female type designers. While the exact date of her work is not clearly known, references suggest it wa during the 1920s. She created the face called Ballé Initials for the Bauer Type Foundry. She along with Margarete Leins (Stuttgart) and Anna Simons (Munich) were some of the few women typographers of the period. Leins contributed to calligraphy and decorative lettering, participating in the resurgence of handcraft in typography influenced by Jugendstil and the Arts & Crafts movement. Simons translations of Johnston’s work and her teaching helped establish a modern German calligraphic tradition. She influenced Rudolph Koch and others in early twentieth century calligraphic renaissance.



Ecole des Arts et Metiers de Stuttgart (State Academy of Fine Arts in Stuttgart). A public fine art university in Stuttgart, Germany, founded in 1761. By 1950 you could study painting, glass painting, sculpture, free and applied graphics, interior and furniture design (″Innenarchitektur und Möbelbau"), textiles, ceramics, metal and art teaching, and professors included Trude Barth, Otto Baum, Willi Baumeister, Walter Brudi, Rudolf Daudert, Hans Fegers, Eugen Funk, Gerhard Gollwitzer, Peter Otto Heim, Manfred Henninger, Karl Hils, Eberhard Krauß, Hans Meid, Hugo Peters, Karl Rössing, Harmi Ruland, Hermann Sohn, Karl Hans Walter, Hans Warnecke, Kurt Wehlte, Hans Wentzel, Karl Wiehl and Rudolf Yelin. A sample of an early twentieth century art/typography piece highlighting the alphabet is included in Alphabets. (Wikipedia)


Successful Layout & Design

By Carl Shank • September 9, 2026
Typeface characteristics are the visual and structural features that distinguish one typeface from another. They determine a typeface’s historical appearance, readability, personality, and appropriate use. Useful Ways to Analyze Any Typeface. When examining an unfamiliar typeface, ask these questions in order (provided by ChatGPT) — Does it have serifs? What kind of serifs? How much thick/thin contrast is present? What is the stress angle? What is the x-height? How wide or narrow are the letters? How are the counters constructed? What do the terminals look like? What are distinctive letters such as a, g, e, R, and Q doing? How does the typeface behave in a paragraph—open, dark, dense, airy, mechanical, or calligraphic? What historical or technological process does its construction suggest? What personality does the combination of these characteristics produce? There are a number of online sources to help identify typefaces ( See Feb. 6, 2022 Blog for more explanation and use.) Sources include — MyFonts ( www.myfonts.com/WhatTheFont ), FontSquirrel ( www.fontsquirrel.com/matcherator ) WhtFontIs ( www.whatfontis.com ) Identifont ( www.identifont.com ) is one of the best. Here are the questions it will ask you — Does it have feet (serifs) or not (sans-serifs)? What style is the tail on uppercase Q? What style is the ampersand (the &)? Is the numeral “4” open or closed? What style of vertical line does the Dollar sign ($) have? How high is the center vertex of the uppercase M? Sit on the line or not? What type of bar does the uppercase G have? How far below the baseline does the uppercase J extend? What about the uppercase R? How far does the center bar extend? Is there a gap with the vertical part of the letter? Does it meet or cross the vertical? What about the question mark (?) What shape is the dot at the bottom? Is it circular, square, triangular, rectangular or even missing? The important point is that a typeface should not be identified by a single characteristic. Its identity comes from the interaction of serifs, contrast, stress, proportions, counters, terminals, spacing, and letterform construction.
By Carl Shank • September 5, 2026
Google’s variable font selection includes IBM Plex Sans, Inter, Newsreader, Open Sans, Playfair Display, Express Fraunces and Roboto. FF Meta Variable is now a licensed font from Monotype (myFonts.com). Formata Variable is a demonstration only font from CARE Typography. We consider two Google Variable typefaces here — Playfair Display and Express Fraunces. Playfair Display Playfair Display is a high-contrast transitional/display serif typeface designed by Claus Eggers Sørensen and released through Google Fonts in 2011. It was designed primarily for large display sizes, especially headlines, titles, and editorial typography. Its appearance draws inspiration from the late eighteenth-century transition from traditional broad-nib writing toward pointed steel pens, as well as from the elegant typefaces associated with the European Enlightenment and neoclassical period. Playfair Display is a contemporary high-contrast serif designed primarily for display typography. Its visual ancestry lies in the 18th-century transitional period, particularly the movement from broad-nib calligraphic forms toward the sharper, more vertical forms that ultimately produced Didot and Bodoni.
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