About Being An Author

Carl Shank • October 12, 2022

So, you want to write a book!? There are many good websites and instructional aids for authoring.* Having written now over twenty non-fiction, mostly biblical and theological books, that have been used in a number of churches and with a number of training venues for church leaders, I have learned a few things about writing that I can share with you.


Read through a good style manual. Style manuals, like the Franklin Covey Style Guide for Business and Technical Communication has invaluable information on grammar, punctuation, sentence structure and rules that some of us learned in composition classes, but others have not. Some examples are: (1) Use ‘its” as a possessive and “it’s” as a contraction for “it is;” (2) Use adjectives and adverbs wisely and correctly — “The car engine sounded rough” (not roughly), using an adjective not an adverb; (3) Make sure the verb of the sentence agrees in number with the subject, “Elements of trigonometry are contained in The Elements of Trigonometry, which is difficult for many.” (“The Elements of Trigonometry” is the title of the book and this requires a singular verb form;) (4) Use only the “s” to form the plural after letters, signs, symbols, figures and acronyms and abbreviations, unless an apostrophe is necessary for clarity — 1990s not 1990’s, the Smiths, not the Smith’s, the A’s have it (rather than the As have it); (5) Use concise, active sentences rather than passive, weak and ineffective ones — “Smith’s report contained numerous errors” rather than, “The report cited by Smith was filled with numerous errors.”


Write like you speak. That is, be careful of obtuse, long and confusing sentences. It is unfortunate that academicians have never learned this lesson, and their reports and writings are often too wordy and unduly complicated. This is especially true in the theological treatises and papers I have read throughout my career. What can be said in a few crisp sentences are often encased in long paragraphs which beg the issue or question at hand. 


Be culturally and bias-aware in your writing. Signs of discrimination by race, creed, sex, age or national origin are actually legal issues, not just offensive or poor writing. Thus, “The Native-American woman in our office, Sally, now nearly 65, missed her deadline today,” is not merely in poor taste. It is irrelevant, unfair and likely illegal. It would be more direct and honest to say, “Sally missed her deadline today.” Treat others as you would want to be treated in your writing. Be careful of cliché phrases, such as “girls” for grown women, or “boys” for grown men in a company or office. A wrong phrase could end you up in court, even cost your reputation and certainly your pocketbook. “Stewardess” is “flight attendant,” “manpower” is now “work force,” and “chairman” is now “chair, or chairperson.” Use plural pronouns to refer back to “everyone” or “someone,” as in, “Someone left their pencil at the table.” And, certainly refrain from using hybrid forms in your writing, such as “s/he” or “he/she” or “hisorher.”


Learn to rewrite and rewrite again. After a paragraph, have some friends read it out loud to you. Does it make sense? Is it understandable, clear and cogent? Are the sentences too long? Can you say what you want to say in a better way? Can you eliminate wordy sentences or extraneous comments? Writing is part art, part science, part common sense.


Have your writing proofread. The Covey Guide lists several strategies† — (1) Check format. Does the document look good—with uniform spacing, heading styles, lists? Are emphasis techniques (boldface, italics, etc.) consistently applied? [I would strongly recommend that you let a typographer properly typeset your writing using proven typesetting techniques.] (2) Check content. Is the information correct? Are figures like meeting times, dollar amounts and percentages correct? (3) Check for errors. Using your spell-checker helps, but will not point out a mistaken “their” for “there.” Question every capitalization, punctuation, word division. Question every number and add up figures to make sure sums are accurate. (4) Read the document in different ways, like reading it backwards, to catch errors you can easily miss, or reading it aloud, to slow down and catch errors, or have others read sections at a time.


There are professional firms that can help you make you a better writer. Use them, if the writing or subject is important enough. You can also use a self-publishing service, like Lulu (lulu.com) for some of these services. You must always have them print a proof-copy before they will place it on their site for purchase or have it advertised on Amazon or other marketing companies. This allows you to change and revise and modify where necessary.


Use a graphic designer or professional service for the cover design. Again, self-printing services like Lulu provide cover designers (for a fee) if you need them. And, of course, printing companies will help you in the design and production efforts here.


Above all, enjoy the process! Writing for most of us is a side-job or hobby, not our main profession or job. If and when it gets grueling, take a break, leave it for a while, come back to it later, even much later. Your future and life do not depend upon this book or article. I learned in Christian ministry that to prepare a good sermon for a Sunday morning service takes several rewrites and many changes until the final message. So, I would make a basic outline of the message at the beginning of the week, dream about it, make several changes and scratch out notes on a notepad or computer word processor throughout the week. Then I would put it all together with the changes and things I must leave out for a 30-minute message at the end of the week. And then pray real hard for God to do what the preacher or teacher cannot do in communicating the message!


*I use the Chicago Manual of Style (https://www.chicagomanualofstyle.org/) and the Franklin Covey Style Guide (Salt Lake, Utah: Franklin Covey, 1985, 1997, 1999) in this blog.

†Covey, 72.


Successful Layout & Design

By Carl Shank July 24, 2025
A Cross Inspired Typeface. CARE Typography has been able to craft a typeface of Christian crosses from the history of the Christian Church throughout the world. We named it CrossesTwo to simply distinguish it from other writings. It is a FREE font, available to all who ask. Christian crosses are used widely in churches, on top of church buildings, on bibles, in heraldry, in personal jewelry, on hilltops, and elsewhere as an attestation or other symbol of Christianity. Crosses are a prominent feature of Christian cemeteries , either carved on gravestones or as sculpted stelae . Because of this, planting small crosses is sometimes used in countries of Christian culture to mark the site of fatal accidents. Not far from where we are, there is a huge Christian cross built by a Virginia church marking not merely the site of the church building, but announcing the central message of the Bible there. Christian crosses are powerful symbols that convey theological meaning, cultural identity, and historical legacy. Over centuries, many distinct styles of the cross have developed across Christian traditions, regions, and periods. Some of the most prominent crosses are the traditional Latin Cross (Letter "L" in CrossesTwo typeface), where the vertical beam extends beyond the horizontal cross bar, the Greek Cross , a cross with four arms of equal length (Letter "V" in the typeface), the Orthodox (Eastern) Cross (Letter small "o" in typeface), with three horizontal bars — the top for the inscription (INRI), the middle for the hands, and the slanted bottom bar for the footrest, the Celtic Cross (Letter "1" in the typeface), which is a Latin cross with a circular ring connecting the arms. The traditional Latin cross symbolizes the crucifixion of Jesus, with the empty cross signaling that He rose again from the dead, and is used in Western Christianity, Roman Catholic, Protestant, and many global Christian contexts. The Greek Cross is common in early Christian art and Byzantine Christianity and used in Eastern Orthodox, Byzantine, and early Christian monuments and mosaics. In the Orthodox Eastern Cross the slanted bar represents the two thieves crucified beside Christ — one rose to heaven, the other descended. It is used in Russian, Greek, Serbian, and other Eastern Orthodox Churches. The Celtic Cross had its origins in early medieval Ireland and Britain, associated with Celtic Christianity. It has been used in Irish Christianity, Anglican, some Protestant denominations, and decorative gravestones. The Coptic Cross (Letter "5" in the typeface and note Letter "e" where the Ethiopian Cross is a close match to the new Coptic Cross) is a a variation with intricate, symmetrical designs — sometimes with equal arms or surrounded by circles. It is used by Christians in Ethiopia and Eritrea. The Jerusalem Cross (Letter "j" in the typeface) has a large central cross surrounded by four smaller Greek crosses, used by the Crusades in the eleventh century, is the Heraldic symbol of the Crusader Kingdom of Jerusalem and used by Franciscans and in modern Jerusalem-related contexts. The Russian Orthodox Cross (Letter "o" in the typeface) Features three horizontal bars — top (INRI), middle (hands), and slanted bottom (feet). The Tau Cross (Letters "T" and "t" in the typeface) is shaped like the Greek letter tau and has been adopted by St. Anthony and Franciscans to symbolize Old Testament sacrifices and God's protection (Ezekiel 9:4). St. Andrew's Cross (Saltire) (Letter "s" in the typeface) is an X-shaped cross from the tradition that Andrew the Apostle was crucified on a diagonal cross. It is the symbol of Scotland and the Eastern Orthodox Church. The Papal Cross (Letter "P" in the typeface) is a vertical staff with three horizontal bars, decreasing in length, representing the pope’s triple office: bishop of Rome, patriarch of the West, and successor of Peter. The Cross of Lorraine (Letter "l" in the typeface) is a vertical bar crossed by two horizontal bars — the lower one longer, has been used in Western Europe during the Crusades and was a symbol of French resistance in World War 2. The Patriarchal Cross (Letter "p" in the typeface) is similar to the Cross of Lorraine, but primarily associated with ecclesiastical hierarchy, and used by archbishops and patriarchs in Eastern and Western churches. Each cross reflects regional theological emphases, cultural aesthetics, and historical developments. While the Latin Cross remains the universal Christian emblem, the variety in form reveals Christianity's global and historical richness. Note the CrossesTwo typeface below with the description of these and many other crosses. (Credit for the opening image is given to Matteo Corti - http://en.wikipedia.org/wiki/Image:Muiredach_s_Cross.jpg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=1393567)
By Carl Shank July 21, 2025
Slab Serifs. Born in Great Britain in the Industrial Revolution of the 1800s, slab fonts, or slab serif fonts, provided a beefy and starkly bold contrast to text fonts that were popular. Found on just about every billboard, poster, pamphlet and advertising vehicle of the day, slabs were designed to stand out from the crowd, a type that shouted, "look at me!" Slab serifs, also called Egyptian, antique, mechanistic or square serif, are characterized by usually thick, block like serifs. Slab serifs possess thick serifs, which are squared-off or slightly rounded, and almost the same weight as the main strokes. From a typographical standpoint, they have low contrast, with minimal difference between thick and thin strokes. Slab serifs can have a geometric or humanist structure, and can range from mechanical-looking to more organic. They are sturdy and legible, designed for impact and readability even at large sizes. Early examples were Antique and Clarendon.
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