Helvetica's Better Substitutes

Puritan Typography Theology Informing Type “Creational realities have not spilled out randomly without purpose; rather, they reflect the wisdom, design, and intention of the good God who made them. It’s our job, then, to observe and learn. . . . And indeed, long before [Jonathan] Edwards began to keep his notebook of earthly pointers to heavenly truths, the seventeenth-century English Puritans were writing lengthy volumes organized around exactly this sort of principle.”[1] “The Puritans were a group of ministers and laypeople within the Church of England who sought to promote Reformed and experiential piety while striving to purify the national church from Roman Catholic influences in doctrine and worship, beginning during the Elizabethan era and continuing as a powerful force until the early eighteenth century. More broadly defined, the Puritan movement included those who were firmly within the Reformed and experiential tradition that flourished not only in sixteenth- and seventeenth-century England, but also well into the eighteenth century north of Hadrian’s Wall (among the Scottish Presbyterians), across the North Sea (among the Dutch Further Reformation divines), and across the Atlantic Ocean (among the New England Puritans and eighteenth-century evangelicals).” [2] Puritan typography flows from Puritan theology. The English Puritans of the sixteenth and seventeenth centuries inherited a typographic world shaped by the late Renaissance, the Reformation, and early modern printing. Their type styles were not merely aesthetic choices. Rather, they reflected theology, scholarship, readability, economy, and cultural identity.