Grids, Type and the Golden Ratio

Carl Shank • April 28, 2022

What does the Golden Ratio Have to Do With Type and Layout?

One of the wonders of  how to shape a page in layout work and typesetting has to do with what is called The Golden Ratio. This is a mathematical and organic ratio of 1:1.618... found inherent in simple geometric figures, like the equilateral triangle, the square, the regular pentagon [See Example 1 Below], hexagon and octagon. Not only are these dimensions pleasing to the human eye and sense, they are found universally in many aspects of nature, like the the pine cone, sunflower, hurricanes, seashells and even the human brain [See Example 2 Below]. Robert Bringhurst in his masterful The Elements of Typographic Style notes that the Golden Ratio and other proportions "occur repeatedly in nature, and pages that embody them recur in manuscripts and books from Renaissance Europe, Táng and Sòng Dynasty China, early Egypt, pre-Columbian Mexico and Ancient Rome. It seems that the beauty of these proportions is more than a matter of regional taste or immediate fashion. . . Working and playing with them is  a way of developing good typographical instinct, and they serve as useful references in analyzing old designs and calculating new ones." (p. 130)


Typographers have been using the Golden Mean and Golden Ratio, therefore, for centuries. Laying out a page with such a proportion is not merely good typography but resonates with our brains and our inner sense of proportion in the universe. Indeed, "a 2019 study from John Hopkins University compared 100 human skulls. The Nasioniac arc connects the tip of the nasal bone to the inion, a small bump on the back of the skull, and the Bregma is a curve on the top of the skull that follows a similar path that a headband would. In all of the 100 skulls researchers studied, they found that the bisection of these points creates two arcs whose distances exhibit the Golden Ratio." (Louise Holway, "The Golden Ratio: Myth or Magic of Mathematics," Nu Sci Magazine: Northeastern University's Student Run Science Magazine, April 22, 2021) In other words, our brains are "hard wired" to notice this ratio universally, certainly in page layout projects.


Forming grids on pages that are pleasing to the eye should take such proportions as the Golden Ratio into account. Note the Examples below for such a layout. To be sure, modern magazine layouts are not slavishly tied to such proportions, but our aesthetic sensibilities often demand them and we can see things as "off" in page layouts without them.

Successful Layout & Design

Advanced Practical Typography: A Review of Walter B. Gress’s Contribution (2)

By Carl Shank • August 9, 2026
As mentioned in Part 1 of this series, Walter B. Gress was associated with the American printing trade during the era when letterpress printing, hot-metal composition, and mechanized presses dominated commercial printing. Rather than introducing new typefaces or typographic theories, Gress focused on practical craftsmanship, emphasizing accuracy, efficiency, and standardized production methods. Gress was most interested in the professional ideals of American commercial printing in the early twentieth century, consisting of legibility over ornament, consistency in composition, careful spacing and alignment, correct use of type families, high standards of proofreading, and the efficient workflow in the composing room. His work and teaching occurred during a transitional period in printing history, where hand composition still existed alongside mechanical typesetting. Linotype and Monotype systems were becoming standard. Commercial printing was expanding rapidly. Trade schools increasingly required instructional texts. Our overview will consider topics from his practical textbook, Advanced Typography , Instructor in Typography, Carnegie Institute of Technology, Pittsburgh, Pennsylvania, Member, American Institute of Graphic Arts (United Typothetae of America, Washington, D.C., 1931). He was most interested in type choices, harmony of type, balance in typographic composition, tone and contrast, legibility and proportionality. Display type should be applied sparingly. His advice covered detailed book composition, and in display work, everything from business cards, envelopes, letterheads, billheads and statements, receipts, banking forms, rule forms, tags and labels, tickets, blotters, announcements, and handbills, to window cards and posters. Gress worked during the age of metal type, hand composition and offset presses. His advice is somewhat dated, but highly advisable for do-it-yourself-printing and desktop publishing.

Advanced Practical Typography: A Review of Walter B. Gress’s Contribution (1)

By Carl Shank • August 6, 2026
Walter B. Gress was associated with the American printing trade during the era when letterpress printing, hot-metal composition, and mechanized presses dominated commercial printing. Rather than introducing new typefaces or typographic theories, Gress focused on practical craftsmanship, emphasizing accuracy, efficiency, and standardized production methods. Gress’s lasting contribution lies in documenting the craft knowledge of the traditional printing office. His work bridges the nineteenth-century tradition of manual typography and the increasingly mechanized printing industry of the twentieth century, preserving techniques and standards that shaped generations of American printers. His most famous work was The American Handbook of Printing (1913). This book covered nearly every aspect of an early American commercial printing office. It addressed such topics as typography and composition hand typesetting, proof correction, imposition, lock-up and presswork, paper selection, inks, estimating jobs, printing-office management and printing terminology. Gress was most interested in the professional ideals of American commercial printing in the early twentieth century, consisting of legibility over ornament, consistency in composition, careful spacing and alignment, correct use of type families, high standards of proofreading, and the efficient workflow in the composing room. His work and teaching occurred during a transitional period in printing history, where hand composition still existed alongside mechanical typesetting. Linotype and Monotype systems were becoming standard. Commercial printing was expanding rapidly. Trade schools increasingly required instructional texts.
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