Why Care About Type In Your Church?

Carl Shank • June 14, 2021

Form or function? Is the type I use for church bulletins, newsletters and announcements a matter of "what is pleasing to the eye" (aesthetics/form) or is it simply an issue of “what gets the job done” (mechanics/function)? That’s very often the question, not only on theological or church growth issues, but also for church-oriented computer users when choosing a typeface for a particular job.


Most church bulletins, news-letters, correspondence and other written documentation seem fairly “bland” and straightforward in terms of the kinds of typefaces used to produce them. Many people, we think, don’t even pay too much attention to them. But, do we care about type? Every time we say, “That’s really nice!” about a wedding invitation, or “This is so clear to read!” about an ad or a flyer, or “That must be really sophisticated!” about a magazine cover, we indicate our care about type. On the other hand, when we squint to read an important announcement, or simply don’t read our church bulletin due to poor composition, or too many typo’s, we are saying that we care about type. We, consciously or unconsciously, use “bigger” and “bolder” type for signs and directions. Why? Because we care about legibility. We want the message that our type conveys to get across to those who read it.


We want “playful” type for those youth announcements, or children’s functions, or church volleyball game. Using either manually paste-in graphics from a church art supplier, or computer-generated graphics placed into the text through a page layout program, we show our care about type when we stop to consider what typeface goes with this graphic. We care about type because many of our churches are becoming “seeker-sensitive.” That means we are seeking, through differing “mediums,” like what the church prints, to convey clearly and effectively the “message” of the gospel of Jesus Christ. Since many people outside the church care about what they see, and hear, and read, we want to produce excellent promotional pieces and bulletins that “stand-out” and church correspondence that grabs their attention. Churches that still produce older typewriter generated bulletins run off by a stencil on the Rex Rotary (what's that?!) or older duplicator are becoming the focus of church cartoons and not considered a serious option in the twenty-first century.


We care about type because we also like to experiment and try a new challenge. So, we spend a few dollars and buy one or two of the many font packs made available to the Mac or Windows user. Then, as many professional typographers quickly point out, we tend to overuse and misuse and do all kinds of “wrong” things with fonts and font combinations. But, we like to experiment with type anyway.


Why should you care about type? Simply because when choosing a typeface, you must consider both character and legibility. Character has to do with the overall personality or mood a typeface projects. Legibility has to do with how easy or difficult it is to recognize each word in a particular typeface. Readability deals with the relative ease with which you can read a printed page. Overall appearance of the page involves how your type is arranged and how the page is designed. Page layout knowledge will help you in the overall “look” of your bulletin or newsletter. Typeface, or font, knowledge will help you better communicate the message you want the reader to receive.


Note the different character projected by the following fonts:

Character —  legible, newsy, modern

Character or Character  — display, highlights, imposing, strong

Character — playful

Character —  script, invitations

Character —  youthful, informal


Yes, we want to “get the job done.” We may not want to invest the time or money involved in typographical training. We may not have the slightest inclination to do so. But the Scriptures command us in whatever we do to “do all to the glory of God.” I believe an intelligent and studied use of type choices available to the Macintosh or Windows com-puter user today can help us achieve that end.



Successful Layout & Design

By Carl Shank November 8, 2025
What Happened to Type After Gutenberg? A Brief Historical Sketch from 1460-1640 At the end of the 15th century, German printing was at the forefront of a revolutionary transformation in Europe, driven by the invention of the movable-type printing press by Johannes Gutenberg in the mid-15th century. This development had a profound impact on culture, education, and the dissemination of knowledge. By the end of the century, Germany had become one of the key centers of printing in Europe, particularly in cities like Mainz, Nuremberg, and Augsburg. Books printed before 1501 are referred to as incunabula . German printers produced a significant portion of the incunabula, with many focusing on religious texts such as the Bible, liturgical works, and theological treatises. Secular works, including classical texts, legal documents, and scientific works, also gained prominence towards the end of the century. Incunabular typography can be said to have two major sources of inspiration —fifteenth century scribes and German typecutters, the second group of which drew largely on (and sometimes coincided with) the first. Fifteenth-century typography was characterized by both continuity and innovation. Typecutters like Nicolas Jenson and Johan Veldener found themselves highly influential in their regions, designing typefaces for many printers, but scribes also contributed their weight to the design of typography. German printers played a key role in developing early typefaces. However, they were not the only typeface creators and users. There were altogether in the Netherlands twenty-two towns where books were issued before 1500. When printing had once been introduced it spread rapidly, all but three towns starting within the first ten years. Jacob Gibbons notes that types “changed hands” and were sold or rented across Europe, Germany to Italy and France, France and the Rhine valley to England, the Netherlands to England and France to the Netherlands. Type founding and paper making were international businesses. Typography became a vehicle of cultural exchange in late medieval and early modern Europe. Thus typography was as mobile as the printing press itself in fifteenth century Europe, and perhaps a more subtle carrier of cultural, regional, national, and even personal identity. One of the most popular typeface was Blackletter (also called Gothic script or Fraktur), which dominated printed works in Germany during this period. The dense and elaborate script was particularly suited to religious and formal texts. However, that Gothic Blackletter script was developed with nuances across Europe. Gutenberg’s textura quadrata face, used in printing his famous Bible, became Gutenberg textura used in university and legal settings. Albrecht Pfister produced his own typeface, somewhat distinct from Gutenberg, though possibly derived from it. Ulrich Zell used Fust and Schoeffer’s Durandus typeface. Rotunda type became a readable alternative to Gutenberg’s. Zainer’s Cotico Antiqua was used until 1485. The Schwabacher type was a dense but softer face, paving the way until the Fraktur face in the sixteenth century and beyond. By 1500, there were over 1,000 printers operating in various German cities, making Germany a leading hub for the printing industry. Notable printing centers included: Mainz—The birthplace of Gutenberg’s press; Nuremberg — An important center for both printing and intellectual activity; and, Augsburg—A commercial and printing hub. What is often lost in typographical history in the years closely following Gutenberg are the important printers and typographers in Germany, Italy, Switzerland, France, the Netherlands, Spain, England, Austria, Sweden, Holland, Denmark, Scotland, Mexico, Ireland and the United States who furthered the cause of typography and printed works. This Blog serves as a historical sketch of a number of these important people.
By Carl Shank November 1, 2025
SWISS TYPE BEAUTY DESIGNERS LIKE JAN TSCHICHOLD were foundational to many of the Swiss design principles. This style evolved from Constructivist, De Stijl and Bauhaus design principles, particularly the ideas of grid systems, sans-serif type and minimalism. Emerging in Switzerland during the 1940s and 1950s, this typography, also known as the International Typographic Style, directly responded to the type chaos of Dada and the stylization of Art Deco. The Swiss style emphasized readability, visual harmony and universality. Clarity, objectivity and functionality were key components. Contributors included Max Miedinger, creator of the Helvetica typeface and Adrian Frutiger, creator of the Univers typeface, both in 1957. The Journey of Helvetica We all use Helvetica. In fact, some say it has been overused through modern years. Helvetica derives its powerful simplicity and display qualities from the 1896 typeface Akzidenz-Grotesk. “The design originates from Royal Grotesk light by Ferdinand Theinhardt who also supplied the regular, medium and bold weights. Throughout the years, Berthold has expanded this extremely popular and versatile family. AG Super was developed in 1968 by Günter Gerhard Lange and is an excellent choice for headlines. In 2001, Günter Gerhard Lange added more weights for Berthold including Super Italic and Extra Bold italic.”[1] “Helvetica is a twentieth-century Swiss revision of a late nineteenth­ century German Realist face. The first weights were drawn in 1956 by Max Miedinger, based on the Berthold Foundry’s old Odd-job Sans-serif, or Akzidenz Grotesk, as it is called in German. The heavy, unmodulated line and tiny aperture evoke an image of uncultivated strength, force and persistence. The very light weights issued in recent years have done much to reduce Helvetica’s coarseness but little to increase its readability.”[2]
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